Getting Started
Quick Start

Create Your Data Parrot Account

Data Parrot gets you from CRM chaos to clear sales insights fast. (opens in a new tab)

No complex setup—just connect and go!

Here's how:

  1. Connect Your HubSpot Account: Create a new Data Parrot account here: app.dataparrot.ai (opens in a new tab)
  2. Sign in with your HubSpot Account: Data Parrot uses your existing HubSpot credentials to simplify the signup process. 2.1 Note: The first user needs admin permissions to link the account. If there's an issue, we'll guide you through it.
  3. Data Parrot Gets to Work: Data Parrot gets right to work - no manual configuration needed. This process can take from 30 minutes to 4 hours depending on the size of your HubSpot account.
  4. Get Example AI Feedback: While Data Parrot sets your account up, the AI picks a few deals and analyzes purchase intent signals to show you a small example of what it can do.
  5. Onboarding Complete: You'll receive an email when Data Parrot's done. It's fully operational with zero manual configuration—our AI self-onboards and starts analyzing.
  6. Explore the App: Explore the app to see the insights Data Parrot has already generated for you.

Every account created is automatically on the free Data Parrot Essentials plan. You can upgrade to the Pro plan (opens in a new tab) at any time.

View Data Parrot's pricing details here (opens in a new tab).

Data Parrot AI analyzing HubSpot sales deals during onboarding to analyze purchase intent signals

See example AI feedback on a few of your HubSpot deals while Data Parrot gets to work

Setup Options

Data Parrot works out of the box, but you can tweak it for your team. Here's what's available:

Add Users

Adding users to Data Parrot

Adding users to Data Parrot

Individual User Settings

  • Click the pencil icon beside the user to update.
  • Set as admin if needed.
  • Choose notifications: Daily, Weekly, or none (Slack coming soon).
  • Filter notifications by pipeline, stage, or deal owner (optional).
Update Data Parrot AI Sales Deal Notifications

Update Data Parrot AI Sales Deal Notifications

(Pro) HubSpot Sync Settings

Configure on the Integrations Page (opens in a new tab).

HubSpot Sync Settings with Data Parrot AI

HubSpot Sync Settings with Data Parrot AI

Accelerated Sync

  • Activate for syncs every 5 minutes over a 2-hour window.
  • Useful for urgent tracking. Deal AI feedback updates daily.

Sync Data Parrot Deal AI Feedback to HubSpot Custom Properties

Enrich your HubSpot deals with the Data Parrot AI insights synced directly to custom properties in your HubSpot. To set this up, go to Integrations (opens in a new tab) and toggle on the AI categories you would like to sync to your HubSpot. The options are Deal Health, Deal Hygiene and Deal Signals:

1. Deal Health
Tracks overall deal status and next steps.

LabelHubSpot Property NameDescription
Deal Health Statusdp_overall_deal_health_scoreLow, Medium, or High rating.
Deal Health Detailsdp_overall_deal_health_reasoningWhy it's rated that way.
Forecast Categorydp_forecast_categoryHow to categorize for forecasting.
Forecast Category Detailsdp_forecast_category_reasoningReasoning behind the category.
Deal Next Stepsdp_next_best_actionRecommended actions to take.
Deal Summarydp_deal_summationFull deal overview.

2. Deal Hygiene
Checks accuracy of key deal data.

LabelHubSpot Property NameDescription
Close Date Confidencedp_close_date_confidenceLow, Medium, or High confidence level.
Close Date Confidence Detaildp_close_date_confidence_reasoningHow confidence was assessed.
Suggested Close Datedp_suggested_close_dateAI-recommended close date.
Deal Stage Confidencedp_deal_stage_confidenceLow, Medium, or High stage accuracy.
Deal Stage Confidence Detaildp_deal_stage_confidence_reasoningHow stage confidence was determined.

3. Deal Signals
Flags momentum and risks.

LabelHubSpot Property NameDescription
Deal Progress Statusdp_deal_progress_statusActive or Stuck status.
Deal Progress Detailsdp_deal_progress_status_reasoningWhy it's progressing or stalled.
Customer Intent Statusdp_customer_intentLow, Medium, or High intent to buy.
Customer Intent Detailsdp_customer_intent_reasoningBasis for intent rating.
Competitive Positiondp_competitive_positionLow, Medium, or High win likelihood.
Competitive Position Detailsdp_competitive_position_reasoningHow position was evaluated.
Sales Performancedp_sales_performanceExcellent, Good, or Average team rating.
Sales Performance Detailsdp_sales_performance_reasoningWhy the team rated this way.

You're all set!

That's how easy it was to set up an account with Data Parrot. Within just a few simple steps, you can be up and running with our powerful sales analytics platform. By creating your account and confirming your sales team, you are now ready to take full advantage of all the features and benefits that Data Parrot has to offer.

Next Steps

If you have a question, need support or have feedback for us, contact us anytime.
Start now at app.dataparrot.ai (opens in a new tab).
Learn more at www.dataparrot.ai (opens in a new tab).